Medical Mailing Lists For Medical Products and Services

Humans are vulnerable creatures. Any day, any time, anyone can fall ill if we do not take care of our health properly. Whether it is a minor condition like the common flu, a serious condition like cancer or some other long-term ailment, both the young and old cannot escape from such unfortunate works of nature. It is evident that there is a need for medical products and services to help prevent germs and viruses from attacking one’s body, to reduce the effects of a health problem, or to prevent a health condition from worsening.

Today, technology has enabled us to enjoy better quality products and services like never before. Scientific discoveries have made it possible for us to benefit from cheaper and better medical products. The advancement of nanotechnology and robotics for instance, has produced effective drugs, vaccines and devices, facilitating the treatment of patients in most areas of our health. Cheaper drugs have also made treatment available to the less privileged, allowing more and more people to have access to such goods and services.

Other than consuming medical products and services for the usual purpose, many do turn to them to prevent the occurrence of certain conditions or for cosmetic enhancement. For example, this may take place when an individual wishes to prevent further hair loss. He then has to rely on specific medical equipment to treat that condition, and ensure that its intended effect is achieved by consuming certain medicine. In addition, one may wish to enhance her beauty by taking injections to prevent wrinkles from forming around the eyes. Both examples show that other than treating basic health problems, medical products and services also serve various purposes, which may not be deemed necessary. Thus, there are multiple reasons why one requires access to these medical products and services.

The market available to sell these products and services to is large. For example, hospitals and private practices require the use of them to treat their patients for the above-mentioned reasons. Thus, pharmaceutical companies producing the relevant equipment or medical supplies need to be able to contact them to sell them their products. Conversely, hospitals and private practices rely on these companies to keep on manufacturing these products and equipment. Thus, it is essential that businesses in this industry are able to contact their target prospects and customers effectively.

In order for businesses to gain immediate information on where these hospitals and practices can be found, it is always convenient to have access to medical mailing lists for all types of medical products and services. A medical mailing list would contain complied information of the various contacts of hospitals and private practices, where medical products and services are needed. They will be accurate and up-to-date as companies offering these lists maintain them through continuous research and monitoring. Therefore, businesses that wish to sell their medical products and services to a highly specific prospect group can save time and money by using a good medical mailing list. They will be able to use it to locate relevant groups of companies that are suitable for their marketing campaigns, reaching their customers within a short period of time.

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Business Tactics: Use of Consumer Behaviour and Psychology for Marketing

INTRODUCTION

There are many companies that use consumer behavior and psychology for marketing their products and services. This article briefly explains how these tactics are used along with some critical questions connected to Business tactics and Business ethics.

CONSUMER BEHAVIOR

Consumer behavior can be defined as the set of reactions that a buyer, receiver or consumer of goods and services has towards them or the seller. Many companies use statisticians and Business Analysts to study these trends and make detailed reports for business development and marketing strategy.

PSYCHOLOGY

Human psychology is the general set of reactions and emotions of any human being towards the outside world. ‘Human sentiments’ is a term that is very closely related to Human psychology. ‘Human sentiments’ can be a delicate area as far as businesses are concerned.

THE SIMPLE SUCCESSFUL SELLING MODEL

A simple selling model can be successful if the buyer or receiver of goods or services is satisfied with the quality of goods and services. This implies that the goods or services were worth the price paid by the buyer.

USE OF CONSUMER BEHAVIOR

Consumer behavior trends are useful information about consumer’s reactions to various products or services and are studied and documented by various organizations. This information is used to predict the future behavior of the consumers and becomes a vital input for the marketing strategy of the organization.

A typical example of a consumer behavior can be drop in sales due to increase in prices. This may prompt a company to quickly reduce prices to increase sales.

The use of consumer behavior for marketing can be quite useful and is a direct way of understanding how receptive the consumers are to the product or service.

It is important to note that consumer behavior is a good indicator of overall quality of a product or service and is aimed at business excellence.

USE OF PSYCHOLOGY

Psychology is general information about human behavior and is a delicate science. Some companies use this information to entice or woo their target customers.

Psychology deals with and influences human sentiments and can be a questionable tactic when used for marketing. The use of psychology may directly affect human feelings to make them behave in a favorable manner.

A typical example of psychology can be can be a sale happening due to reasons other than quality like motivation etc. This may prompt a company to motivate a consumer or buyer segment to behave in a favorable way to achieve sales.

It is important to note that psychology is not an indicator of overall quality of product or service and is aimed at business development.

SOME QUESTIONS

Consumer behavior trends are entirely relevant to the product or service that is being marketed and hence can be termed as a ‘relevant’ approach to marketing.

Psychology is not connected to any product or service and is not relevant to the product or service that is being marketed and can be termed as an ‘irrelevant’ approach to marketing.

The questions are-

1. How ethical is psychology as a marketing or business tactic?
2. Does psychology speak about the product or service and its quality?
3. Does psychology based marketing conform to human rights principles?
4. Is it acceptable to influence human sentiments for business development purposes?
5. Does the use of psychology create win-win situations for a buyer and a seller all the time?

Sashidharan B has worked with leading organizations like Larsen & Toubro limited, Deloitte & Touche, Cisco Systems and Johnson & Johnson mainly as a Business Analyst. He holds qualifications from educational organizations of international repute like N

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